Air Canada Partners with Verteil Technologies for Enhanced NDC Content Distribution
Travel Sellers Gain Seamless Access to Air Canada’s Enriched NDC Content through Verteil Direct Connect
New Delhi, 4th February 2025: Verteil Technologies, a global leader in New Distribution Capability (NDC) solutions, announced a strategic partnership with Air Canada, marking the completion of adoption of the airline’s New Distribution Capability (NDC) content. This collaboration enables travel sellers to access Air Canada’s comprehensive NDC content through Verteil Direct Connect, redefining the travel booking and service experience.
With Verteil Direct Connect, travel agents can streamline their operations with features designed to make bookings and post-booking management simpler and more efficient. These include creating and managing offers, holding and finalizing payments, cancelling bookings, processing refunds effortlessly, retaining credit for future travel, and staying updated with automated notifications for any booking changes. These features streamline operations and empower travel sellers to provide enhanced, personalized experiences to their customers.
“Our collaboration with Air Canada strengthens Verteil’s position as a leading global NDC partner,” said Jerrin Jos, CEO & Founder of Verteil Technologies. “This launch demonstrates the trust that 50+ leading airlines like Air Canada place in Verteil’s new gen technology. The partnership offers not only innovative content but also a streamlined process for travel sellers to grow their business . As airlines increasingly transition to NDC, Verteil is proud to lead the way in empowering the travel ecosystem with these advancements.”
This partnership aligns with Air Canada’s and Verteil’s shared vision of transforming travel retailing through innovative technology. NDC serves as the cornerstone of this vision, offering a robust foundation for delivering offer- and order-based retailing, enabling travel sellers to remain competitive and deliver exceptional value to travellers.
"Air Canada is committed to delivering enhanced retailing capabilities that benefit both travel sellers and travellers alike," said Keith Wallis, Managing Director, Customer Digital and Distribution, Air Canada. "Our partnership with Verteil allows us to extend our full breadth of NDC content to a broader audience while ensuring seamless connectivity and ease of use. This is a key step in advancing our goal of providing personalized travel experiences and a future-ready distribution model."
Verteil Technologies connects thousands of travel agencies worldwide with over 50 leading airlines, simplifying the shopping, booking, and servicing of NDC content. By offering features such as dynamic pricing, personalized offers, and efficient servicing capabilities, Verteil bridges the gap between airlines and travel sellers, empowering modern retailing for the global travel ecosystem.
About Verteil Technologies
Verteil Technologies, established in 2016, is a pioneering force in the travel technology sector, dedicated to enhancing travel accessibility by bridging the gap between the existing commodity-based airline distribution space and retail-based e-commerce landscape by partnering with IATA’s industry-led NDC initiative. Founded by industry veterans Jerrin Jos and Satheesh Satchit, Verteil leverages over two decades of expertise in airline solutions to harness the transformative power of New Distribution Capability (NDC).
About Air Canada
Air Canada is Canada's largest airline, the country's flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network. Air Canada provides scheduled service directly to more than 180 airports in Canada, the United States and Internationally on six continents. It holds a Four-Star ranking from Skytrax. Air Canada's Aeroplan program is Canada's premier travel loyalty program, where members can earn or redeem points on the world's largest airline partner network of 45 airlines, plus through an extensive range of merchandise, hotel and car rental partners. Through Air Canada Vacations, it offers more travel choices than any other Canadian tour operator to hundreds of destinations worldwide, with a wide selection of hotels, flights, cruises, day tours, and car rentals. Its freight division, Air Canada Cargo, provides airfreight lift and connectivity to hundreds of destinations across six continents using Air Canada's passenger and freighter aircraft. Air Canada's climate ambition includes a long-term aspirational goal of net-zero greenhouse gas emissions by 2050.
For additional information, please see Air Canada's TCFD disclosure. Air Canada shares are publicly traded on the TSX in Canada and the OTCQX in the US.
Sign up for Air Canada news: aircanada.com
For more information, visit www.verteil.com.
Verteil Contact:
Prajoth Kumar - Vice President -Business Development
Email: prajoth.kumar@verteil.com
Telephone: + 91 9846474500
